At a glance

• Field service trends for the first half of 2025 included continued growth in sectors such as data centers, AV systems, Windows upgrades, and low-voltage cabling.
• Retail-driven field service work remains steady, with remodels and system upgrades tied to store closures and new tenant activity.
• Break/fix and lifecycle services are on the rise, as organizations shift from capital projects to maintaining existing systems.
• Key field service challenges in 2025 include tariffs, high interest rates, and technician shortages—factors that also shape 2026 planning.

As we move into the second half of 2025, the themes are familiar: economic uncertainty, cost pressure, and market volatility. Yet, field service demand continues to grow in many categories.

Here’s a look at the tailwinds supporting field service activity—and the headwinds that could limit it.Tailwinds create field service opportunities

Growth areas to watch

Many segments of field service are expanding, even in a cautious market. Data centers remain a bright spot, fueled by ongoing investment in cloud infrastructure and AI capabilities. The global data center construction market will grow at 11.8% through 2030, according to industry estimates.

Other work types—such as physical security systems and AV upgrades—show continued demand. AV is already tracking ahead of last year, with over 37,000 work orders completed in the first half of 2025, reflecting renewed investment in meeting rooms and digital signage.

Windows device work is surging, driven by concerns about tariff-related price increases and the upcoming end-of-life for Windows 10. More than 62,000 device-type work orders were completed in the first half of 2025, as SMBs move quickly to upgrade devices for better security and compatibility.

Low-voltage cabling is gaining traction due to infrastructure upgrades, store reconfigurations, and rising demand for connected environments. Nearly 56,000 work orders for cable testing and runs have already been completed in 2025.

Steady demand from retail store activity

Retail continues to be a key driver of field service work, even as store openings and closures reshuffle the landscape.

Core retail sales have grown 4.2% year-over-year, according to the National Retail Federation. Over 9,900 store closures have been announced since early 2024, but many of these were long-expected exits from struggling brands. Meanwhile, space vacated by these closures is already attracting new tenants. 

This activity fuels consistent demand for decommissioning, remodels, and system upgrades, particularly across signage, cabling, POS, and access control. For field service teams, the work remains steady, even if the banners above the doors are changing.

Increased focus on lifecycle services

With some large capital projects on hold, many businesses are shifting to maintenance and repair. Break/fix work, preventative maintenance, and asset extension services are seeing renewed interest. This shift allows service organizations to strengthen relationships by helping customers keep existing systems running reliably.

Headwinds pressure business investment

Impacts from trade shifts

Recent trade policy shifts, such as tariffs, are raising costs for imported equipment and materials across the field service landscape. Some companies accelerated purchases earlier in the year, while others are waiting out the uncertainty. Either way, the ripple effects are slowing project timelines and increasing cost sensitivity across the board.

High cost of capital and macroeconomic strain

Borrowing costs remain elevated, with interest rates between 4.5% and 5%. The Federal Reserve has held rates steady, and it is concerned that lowering rates could reignite inflation. At the same time, first-quarter GDP fell 0.2%, partly due to a surge of imports ahead of price increases. Economists surveyed by the Wall Street Journal now see a 33% chance of recession, up from 22% earlier this year. These factors are causing many businesses to delay or scale back spending on field service projects.

Persistent technician shortages

Labor remains a constraint. While overall unemployment remains low at 4.1%, field service organizations continue to face technician shortages in certain skill areas and geographic regions. The challenge is most acute for complex, multi-site work and time-sensitive projects. As demand in specific sectors continues, the ability to flex labor capacity remains a key differentiator.

Strategic considerations for field service leaders

Work order activity remains strong on the Field Nation platform, with 631,000 work orders completed through June. In a shifting market, field service leaders must adjust their strategies to stay ahead.

Dig deeper into market signals: Avoid relying on broad economic headlines alone. Analyze growth and contraction at the segment level to see which sectors, store types, or regions drive work and which are slowing down.

Strengthen lifecycle services: As capital budgets tighten, prioritize services that help customers maintain and extend existing systems. Proactive break/fix, preventative maintenance, and performance upgrades can build stronger relationships without heavy upfront spending.

Flex your capacity: Keep on-demand labor options in place to handle seasonal peaks, store rationalization, or project changes linked to trade policy shifts. A flexible model allows you to adjust quickly.

Prioritize speed: In a volatile environment, responding fast can set you apart. Completing projects ahead of pricing changes or seasonal surges positions you as a trusted partner.

Power your projects with a flexible workforce

Field Nation makes scaling your capacity and responding to changing needs easy. Connect with our team to see how you can prepare for what’s next.

Get a complete view of 2025 trends →
Deep dive into 1H2025 trends
The definitive guide to field service trends

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Source: StatCounter Global Stats

Source: StatCounter Global Stats

For businesses using devices ranging from retail point-of-sale systems to laptops, Windows 10 end-of-support will create new operational challenges and opportunities. 

Here’s what field service leaders need to know about this change and which actions to take today.

What Windows 10 end-of-support means

After October 14, 2025:

• Microsoft will no longer provide free security updates, technical assistance, or security fixes for Windows 10.
• Devices running Windows 10 will still function but will be more vulnerable to cybersecurity risks.
• Businesses that delay upgrading may face compliance challenges and increased exposure to vulnerabilities like CrowdStrike’s Reduced Functionality Mode (RFM) for uncertified Windows kernels.

5 impacts for field service leaders

Successful field service delivery depends on reliable, secure technology. Windows 10 end-of-support impacts businesses and end clients in these key areas:

1. Increased demand for upgrades and replacements

Businesses must either upgrade devices to Windows 11, purchase Extended Security Updates (ESU), or replace outdated hardware. This creates a surge in service opportunities, such as

• Device assessments
• OS upgrades and imaging
• System migrations and peripheral testing

Field Nation insight: The shift away from Windows 10 has contributed to a marked increase in project-based field work, particularly for large organizations managing distributed device fleets across multiple locations.

2. Security and compliance pressures

Without updates, Windows 10 systems become immediate cybersecurity liabilities. For field service, this means:

• Decommissioning non-compliant endpoints
• Performing cybersecurity risk assessments
• Offering bundled upgrade and security services

Field Nation insight: Technicians play a critical role in reducing exposure—helping businesses retire non-compliant systems and implement secure replacements at scale, especially in regulated industries.

3. Compatibility with field devices and tools

Many diagnostic tools and applications may require configuration updates or complete replacements when moving to Windows 11.

Field service leaders should prepare to handle:

• Legacy application troubleshooting
• Custom driver installations
• Migration of specialized software

Field Nation insight: The longer businesses wait to act, the more likely they are to face unplanned downtime and introducing risk into already tight project timelines.

4. Accelerated hardware lifecycle management

Field-deployed devices that don’t meet Windows 11 requirements (like TPM 2.0 and Secure Boot) may need replacement, triggering:

• Installation and de-installation services
• Secure device disposal
• Logistics coordination across multiple sites

Field Nation insight: Device refresh cycles often require rapid, multi-site coordination. On-demand technicians enable businesses to stay on schedule without straining internal resources.

5. Tight timelines and service-level agreements (SLAs)

Many organizations will begin phased transitions well before the October 2025 deadline. Field service leaders will face:

• Compressed project timelines
• High-volume, short-term engagements
• Stringent SLAs

Field Nation insight: Meeting aggressive timelines requires flexible field capacity. Use on-demand labor to surge support where and when it’s needed most—without long-term overhead.

How to turn risk into opportunity

The field service industry is uniquely positioned to meet this critical moment. To stay ahead, field service organizations should:

• Market windows upgrade services today
  Proactively reach out to end clients that rely on field service work. Educate, prepare, and instill confidence. Segments like retail (multi-site POS), logistics, warehousing, and telecom infrastructure may disproportionately feel the urgency given already strained internal bandwidth in managing site visits and hardware swaps across multiple locations. 

• Bundle hardware, software, and security
  Make it easy for your clients by offering a complete package: device upgrades, OS installation, security hardening, and technician training. Create a seamless experience that removes complexity and builds trust.
• Use labor marketplaces to scale
  Leverage Field Nation to connect with skilled, on-demand field service professionals nationwide. In 2025, over 62,000 Windows device-related work orders were completed on the platform – a third of which were Windows upgrade related. With 18,000+ technicians across the US experienced in this type of work, the marketplace gives you the coverage and expertise needed to scale quickly and meet deadlines.

Stay ahead of the windows 10 deadline

By preparing now, field service leaders can turn the Windows 10 end-of-support milestone into growth. With the right field coverage and proactive planning, this event can become an opportunity to modernize, strengthen security, and streamline infrastructure across your business. 

 Whether coordinating upgrades for 30 or 3,000 sites, you can find the right talent in the right markets to scale confidently with Field Nation.

Learn how Field Nation can help you navigate the Windows 10 transition. Start with a coverage assessment or schedule a meeting and we’ll help you build a transition plan.

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AI-powered guest experiences

With the global market for AI in hospitality projected to grow at a CAGR of 30.1%, businesses are investing heavily in AI-enabled concierge services, chatbots, and automation that streamline customer interactions. From seamless hotel check-ins to virtual shopping assistants in retail and personalized menus at restaurants, AI is elevating service while helping manage costs. 

The rise of smart kiosks & self-service

We’re seeing growing adoption of self-checkout stations, micro-market kiosks, and guest-facing vending solutions. These innovations bring retail-style convenience into hospitality settings and reflect a broader shift toward smaller, tech-enabled formats.

Connected infrastructure & frictionless operations

Behind the scenes, hotels are modernizing with automated fulfillment systems, Wi-Fi 7 upgrades, and sensor-based technologies. These tools support real-time data and system integration to streamline operations and improve the guest experience.

Learn more about the trends driving demand in hospitality

Want to dive deeper into how these trends are impacting field service? Check out our recent blog where we explore the six retail and hospitality trends shaping the field service industry.

Attending HITEC 2025? Let’s connect. 

We’d love to hear which trends you’re most excited about, and explore how on-demand labor can help you meet the rising demand with confidence. Book a meeting with us today!

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The growth of the videoconferencing market

One of the most significant indicators of this shift is the rapid expansion of the videoconferencing market. According to Precedence Research, the U.S. videoconference market is projected to reach $8.38 billion by 2034, fueled by evolving enterprise needs and the push toward remote and hybrid work environments. Businesses are no longer simply installing standalone conferencing systems; instead, they are integrating cloud-based platforms that connect seamlessly with corporate IT networks, improving scalability and security.

Standardization through “room-in-a-box” solutions

As traditional A/V expertise shifts towards IT-centric capabilities, organizations are increasingly adopting “Room-in-a-box” solutions—pre-configured audiovisual packages that integrate seamlessly with existing IT infrastructure. These solutions simplify deployment and management, offering more predictable costs and maintenance requirements compared to traditional custom installations. Vendors such as Cisco, Crestron, and Logitech are leading the charge, offering bundled solutions designed for interoperability with enterprise networks.

The surge in LED video wall installations

Another major trend shaping the industry is the growing adoption of LED video walls across corporate offices, retail stores, entertainment venues, and public spaces. LED technology has advanced significantly, offering brighter displays, lower energy consumption, and seamless connectivity with IoT and digital signage networks. A report from Market Research Future predicts that the global LED video wall market will grow at a CAGR of 11.4% through 2030, demonstrating strong demand for both new installations and system upgrades.

Evolving skillsets for modern A/V service teams

The increasing reliance on networked A/V solutions demands a broader set of skills from field service professionals. No longer confined to traditional hardware expertise, A/V technicians must now possess:

• Advanced networking knowledge – Understanding of IP-based communication protocols and network infrastructure.
• Cybersecurity expertise – Implementing security measures to protect against potential breaches and vulnerabilities.
• Power-over-Ethernet (PoE) proficiency – Deploying and managing devices that receive power and data over network cables.
• Cloud and remote monitoring capabilities – Utilizing software-defined platforms for predictive maintenance and real-time system diagnostics.

Companies that fail to adapt risk falling behind as clients demand more seamless, secure, and IT-friendly A/V installations.

Explore key trends shaping field service—and learn how to stay ahead.

Dive in!

What’s next for field service leaders?

For field service organizations, this convergence of A/V and IT presents a major growth opportunity. Leaders in the space must take proactive steps to capitalize on this trend, including:

1. Investing in IT Training & Certification – Ensuring service teams are equipped with networking, security, and cloud-based A/V expertise.
2. Partnering with Leading A/V & IT Vendors – Establishing relationships with manufacturers offering cutting-edge, network-integrated solutions.
3. Leveraging Remote Monitoring & Analytics – Using AI-driven diagnostics and predictive maintenance tools to improve service efficiency.
4. Expanding Managed Service Offerings – Shifting from reactive support to subscription-based managed services that provide long-term client value.

The A/V market is evolving rapidly, and those who embrace these changes will position themselves as leaders in the future of smart, connected audiovisual technology. The A/V market represents a significant growth opportunity for service organizations ready to expand their capabilities. Discover how to capture the momentum in our Definitive Guide to Field Service Trends or watch our complete webinar.

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1. Surge in hybrid work and conferencing solutions

The increase in hybrid work models has significantly boosted demand for advanced conferencing solutions. According to Frost & Sullivan, the global conferencing services market is expected to reach a whopping $28.6 billion by 2026. Companies are investing heavily in upgrading their AV infrastructure to support seamless communication between remote and in-office employees.

As hybrid work becomes more common, there is a rise in refreshes, break-fix updates, and general AV system upgrades. Field service companies should prepare to take on a high volume of these types of projects that are focused on conferencing systems. This will require staying updated on the latest systems and offering flexible service packages that include regular maintenance and support for these systems. 

2. Increasing demand for digital signage

Digital signage is becoming more sophisticated and widespread due to the increased implementation of advanced AV features. From interactive displays on university campuses to digital menus in quick service restaurants (QSRs), these advanced displays allow businesses across industries to improve customer experience, streamline communication, and increase revenue opportunities.

To meet the growing demand for digital signage, field service companies will benefit from expertise in installing and maintaining these systems. They will also need to understand specific industry needs, such as the interactive requirements in education versus the high-traffic demands of retail. Beyond installation, MSPs should also offer comprehensive support that includes content management and remote troubleshooting.

3. Growth of interactive and cloud-connected AV systems

Interactive technologies, such as interactive kiosks, are becoming more prevalent in various environments, including retail, airports, and hospitality. Additionally, cloud-connected AV systems enable remote management and real-time updates, reducing the need for on-site interventions.

Field service companies must be proficient in the latest interactive technologies and invest in training for remote monitoring and management tools. MSPs should also offer solutions that enhance the interactive experience while ensuring system reliability and uptime.

4. Shift towards LED displays

LED displays are becoming increasingly popular due to their superior image quality and energy efficiency. This trend is particularly noticeable in commercial and public spaces with large-scale digital signage and video walls. Field Nation Vice President of the AV Market, Chris Bianchet, says he’s noticed the demand for LED growing due to the technology’s rapid development. “LED manufacturers continue to make pixels smaller and the resolution higher while also making products easier to install,” says Bianchet.

Field service companies must be proficient in installing and maintaining LED display systems. They must also understand specific requirements for different types of LED installations, from small indoor displays to sizable outdoor signage. Some businesses may prefer energy-efficient LED solutions to align with cost-saving initiatives, requiring MSPs to know how to install and maintain energy-efficient systems.

Meet the demand for AV with Field Nation

Field service companies and managed service providers must stay informed about these AV trends to effectively meet customer needs and capitalize on new business opportunities. By focusing on advanced conferencing solutions, digital signage, interactive technologies, and LED displays, service providers can position themselves as leaders in the evolving AV landscape.

Are you ready to tackle the demand for AV? Build a team of skilled, independent AV technicians with Field Nation! Get the workforce where and when you need it for your next AV project. Click here to get started.

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What kinds of AV work can companies bring to Field Nation?

Many categories of AV work could be a good fit for the independent technicians found on Field Nation, and here are the six most popular examples our customers have found success with.

1. Low-voltage cabling & terminations
2. Basic installs for displays & speakers
3. Basic digital signage installation & configuration
4. Installing interactive whiteboards
5. Basic huddle room installation
6. Decommissioning total AV systems

1. Low-voltage cabling & terminations

Scope of Work

Low-voltage cabling and terminations are fundamental to any AV system. This task involves installing and terminating cables that carry audio, video, and data signals. These cables typically include Cat5, Cat6, coaxial cables, and fiber optics.

Required skills

An AV installer specializing in low-voltage cabling must possess the following skills:

• Cable routing: Understanding how to route cables through walls, ceilings, and floors without damaging the infrastructure.
• Cable termination: Proficiency in terminating cables with appropriate connectors (RJ45, BNC, etc.) to ensure a stable connection.
• Testing and troubleshooting: Ability to test and troubleshoot connections using tools like cable testers and network analyzers.
• Compliance knowledge: Familiarity with local building codes and standards to ensure safe and compliant installations.

2. Basic installs for displays & speakers

Scope of Work

Basic displays and speaker installations are common in both commercial and residential settings. This includes mounting flat-panel displays, projectors, and speaker systems.

Required skills

An AV installer handling display and speaker installations should have the following capabilities:

• Mounting displays: Knowledge of different mounting techniques and hardware for various wall and ceiling types.
• Speaker placement: Understanding acoustic principles to position speakers for optimal sound distribution.
• Wiring and connections: Skills in running, dressing, concealing wires, connecting devices to power sources, and configuring input/output connections.
• Calibration: Basic skills in calibrating display screens and audio systems to achieve the best performance.

3. Basic digital signage installation & configuration

Scope of Work

Digital signage involves using digital displays to broadcast multimedia content in public or commercial spaces. Installing and configuring these systems correctly is the first step towards enabling effective digital promotions and advertising.

Required skills

An AV installer working on digital signage installations needs the following skills:

• Hardware installation: Proficiency in mounting displays and setting up media players and content servers.
• Software configuration: Ability to install and configure digital signage software, ensuring seamless content delivery.
• Network integration: Skills in connecting digital signage systems to the network for remote content management.
• Troubleshooting: Capability to diagnose and resolve hardware, software, and network connectivity issues.

4. Installing interactive whiteboards

Scope of Work

Interactive whiteboards are essential tools in modern classrooms and boardrooms. They combine traditional whiteboard functionality with digital interactivity, enabling dynamic presentations and collaborative work.

Required skills

An AV tech installing interactive whiteboards should possess the following skills:

• Mounting and setup: Knowledge of securely mounting whiteboards and setting up the associated hardware (projectors, sensors, etc.).
• Software installation: Proficiency in installing and configuring interactive whiteboard software.
• Integration with other systems: Skills in integrating the whiteboard with existing AV systems and network infrastructure.
• User training: Ability to provide basic training to end-users on how to utilize the whiteboard effectively.

5. Basic huddle room installation

Scope of Work

Huddle rooms are small, collaborative workspaces equipped with AV technology to facilitate meetings and brainstorming sessions. Installing the necessary AV equipment in these rooms further enables team productivity.

Required skills

An AV installer specializing in huddle room installations needs the following skills:

• System design and installation: Ability to install AV systems, including displays, video conferencing equipment, and sound systems.
• Cable management: Skills in managing and concealing cables to maintain a clean and professional appearance.
• Integration with collaboration tools: Proficiency in integrating AV systems with collaboration tools like Zoom, Microsoft Teams, and other video conferencing services.
• Testing and calibration: Ensuring all components work together seamlessly, calibrating audio and video settings for optimal performance.

6. Decommissioning total AV systems

Scope of Work

Decommissioning AV systems involves safely removing and disposing of AV equipment that is no longer needed. This can include anything from simple setups to complex, integrated systems.

Required skills

An AV installer decommissioning AV systems should have the following skills:

• System assessment: Ability to assess the system and plan the decommissioning process.
• Safe removal: Skills in safely removing equipment without causing damage to the infrastructure.
• Proper disposal: Knowledge of proper disposal methods for electronic equipment, adhering to environmental regulations.
• Documentation: Capability to document the decommissioning process and ensure all steps are recorded for future reference.

The on-demand labor model offered by Field Nation is ideally suited to meet the growing demand for AV services in the digital workplace. From low-voltage cabling and basic installs to interactive whiteboard installations and decommissioning AV systems, skilled AV technicians bring a wide array of expertise to the table.

By leveraging platforms like Field Nation, companies can access the Qualified AV Network, which includes skilled technicians ready to tackle simple audio-visual jobs. This flexibility allows businesses to scale operations and ensure their AV systems are installed and maintained to the highest standards.

Addressing the AV labor crisis with direct access to AV installers through the AV & Digital Signage Select Network

Field Nation and Herman Integration Services have identified 1,600+ AV Installers with an extensive work history of successful work outcomes in the AV space who are active and available to support simple AV service calls.

• Experienced and Reliable:More than 1,600 installers servicing more than 320 CBSA’s have platform-proven experience in AV, digital signage, and low-voltage cabling.
• Cost Effective: With installers in close proximity to your job site, AV integrators, and service providers can save up to 50% on simple service calls.
• Responsive: Independent installers typically respond to requests within 15 minutes in major metros instead of days or weeks.

Does Field Nation have the AV & Digital Signage coverage you need?

Find out

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Understanding the scope of the AV labor crisis

The labor crisis in the AV industry is more severe than ever. According to recent surveys, 72% of integrators cite talent issues as a top concern, with installer and technician roles being the hardest to fill​​. This shortage has been exacerbated by the increasing complexity of AV projects and the need for rapid, high-quality installations and services.

The key challenges integrators face include:

• Volatile project backlogs: With fluctuating demand, maintaining a consistent workforce is difficult.
• Service inflation: Rising costs make it challenging to stay profitable.
• Evolving customer needs: Clients demand faster response times and higher quality service.
• Supply chain issues: Delays and product shortages add another layer of complexity.

Traditional labor options and their limitations

AV integrators have traditionally relied on two main labor options: hiring employees and subcontracting. Each has its pros and cons:

1. Employees:
   • Pros: Control over talent selection, trained and certified staff, fast deployment.
   • Cons: Slower to scale, fixed costs regardless of demand (including overhead), high travel expenses.
2. Subcontractors:
   • Pros: One-stop-shop for project management, variable costs.
   • Cons: Slow deployment, opaque expenses, lack of control over technician selection​.

Given these limitations, a hybrid model that incorporates on-demand labor using a labor marketplace can offer a more flexible and cost-effective solution.

The rise of labor marketplaces

Labor marketplaces like Field Nation are emerging as a critical solution to the IT labor shortage. Marketplaces provide direct access to independent contractors who can be matched to specific job requirements based on their skills, experience, and performance ratings.

Benefits of a labor marketplace

• Local resource access: Technicians are sourced locally, reducing travel costs and response times.
• Control and flexibility: Integrators can vet and manage talent directly, ensuring quality and reliability.
• Cost-effectiveness: By paying only for the work needed and avoiding additional management overhead, integrators can save significantly on labor costs​​​​.

Introducing the AV & Digital Signage Select Network

Due to the AV labor shortage, Field Nation and Herman Integration Services have partnered to create the AV & Digital Signage Select Network, the nation’s largest on-demand network of AV installers. This network includes over 1,600 independent technicians with proven experience installing, decommissioning, or configuring audio-visual and digital signage equipment, as well as running and terminating cable to the same equipment.

Key Features:

• Experienced and reliable: Installers have high buyer ratings for quality, reliability, and performance.
• Cost-effective: Integrators can save up to 50% on simple service calls by using local technicians.
• Responsive: Independent installers typically respond to requests within 15 minutes in major metropolitan areas, compared to days or weeks for traditional labor options.

Implementing a hybrid workforce model

A hybrid workforce model combines the best aspects of direct hires, subcontractors, and labor marketplaces. This approach allows integrators to:

• Cut costs and increase margins: By sourcing technicians close to job sites and paying only for the work needed.
• Ensure compliance: Manage payroll, tax, and insurance easily, while ensuring compliance with labor laws.
• Control service quality: Select talent based on skills, experience, certifications, and ratings.
• Respond quickly: Access a nationwide network of AV installers and technicians for rapid deployment​​.

Common AV use cases on Field Nation

• Simple service calls: The AV & Digital Signage Select Network on the Field Nation marketplace can handle simple tasks such as low-voltage cabling, basic displays and speaker installations, and digital signage installations.

Conclusion

The AV labor crisis presents a significant challenge, but it also offers an opportunity for integrators to rethink their workforce strategies. By embracing a hybrid model and leveraging the AV & Digital Signage Select Network powered by the #1 labor marketplace for IT field services, AV integrators can improve service quality, reduce costs, and respond more quickly to customer needs. Complete a brief coverage assessment, and we’ll match your specific work requirements and service regions to our AV & Digital Signage Select Network.

For AV integrator leaders, the path forward involves not just finding the right technicians but also implementing a flexible, scalable workforce strategy that can adapt to the ever-changing demands of the industry. By doing so, they can ensure that they not only survive but thrive in this competitive landscape.

The post Addressing the audiovisual labor crisis: A strategic guide for AV integrators appeared first on Field Nation.

A leap to leadership

When Ca’Tia discovered a natural talent for sound technology while volunteering for her church, she decided to pursue an audio-visual degree. “After obtaining my audio engineering degree, I started working at a local music school as an A/V technician for the campus,” she explained. During her time there, she gained additional experience in installing, remodeling, and upgrading. 

In 2017, a fellow technician on Field Nation called her and told her about the #1 labor marketplace. After spending some time as an independent technician on Field Nation, Ca’Tia decided to join her best friend in starting an audio/visual solutions company. “When we started the business, we hit the ground running, and we haven’t looked back ever since,” she said. Ca’Tia and her business partner used Field Nation as a launching pad to help them grow their company and start taking on work orders. Through Field Nation, she finds projects that match her company’s abilities and pursues new challenges that promote growth and expansion.

Embracing Field Nation

For Ca’Tia, Field Nation has been more than a tool, It’s been a community and a catalyst for success. She leverages the platform to find work between major projects, connect with like-minded professionals, and even staff her projects, allowing her to expand her business reach and explore new possibilities.”Field Nation has opened up so many doors and allowed me to meet so many people,” Ca’Tia said. “It’s been phenomenal.” Field Nation has also enabled Ca’Tia to offer her staff valuable field service experience, further enhancing their skills and the quality of service her business provides.

A day in the life of a field service leader

Ca’Tia’s days are a blend of planning and on-the-fly problem-solving. She spends her evenings preparing for the next day’s duties, ensuring she has all the necessary documentation ready to take on new work orders. “The night before an assignment, I like to go over the scope of work and make sure I have all my materials,” she said. “So when I wake up the next morning, everything is in order, and I can grab my breakfast and be on my way.” This level of organization allows her to tackle both scheduled projects and last-minute calls with efficiency and confidence.

What it means to be an EPA winner

Winning the Field Nation Exceptional Provider Award is a recognition Ca’Tia doesn’t take lightly. “The Exceptional Provider Award is a testament to my hard work,” Ca’Tia explained. “I love what I do, and winning this award tells me that I’m on the right track. It encourages me to press forward and always be the best version of myself.” This award is a reflection of Ca’Tia’s dedication to excellence,  ability to communicate effectively with clients, and commitment to leaving a positive, lasting impact on every site she works on. Her approach to client interactions–emphasizing respect, clear communication, and a non-disruptive presence—has not only earned her accolades but also built a reputation of reliability and quality.

Future aspirations and continuous improvement

For Ca’Tia, the journey doesn’t end with an award. She sees every project, client interaction, and challenge as an opportunity to learn, grow, and refine her skills. “I’m in competition with myself, and I know that there’s always room for improvement,” she says. Her advice to newcomers in the field is to dive in with both feet, pay attention to the details, and always look for ways to improve.

Ca’Tia Temple-Holliday’s story is a powerful example of how dedication, skill, and the right tools can create a path to success in the field service industry. Her journey from volunteering in a church sound room to becoming a celebrated entrepreneur and field service professional is an inspiration to many people in the industry, highlighting the possibilities that lie in the intersection of passion, hard work, and technology. If you’re a technician who wants to start building your field service career like Ca’Tia, click here to sign up for a Field Nation account. If you’re a field service leader looking to connect with skilled audio-visual technicians like Ca’Tia, join Field Nation today!

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Field Nation has partnered with Herman Integration Services, a leading AV services provider, to address this issue. Here’s how the collaboration will address the skilled technician shortage, aligning industry needs with flexible solutions that meet the demands of today’s digital environments.

Transforming how AV services are delivered 

Field Nation and Herman Integration Services’ partnership will transform the AV landscape, creating the nation’s largest network of on-demand AV professionals to address a wide variety of needs, from labor support to complex installations. 

This comes at a critical juncture for the industry, when demand is high, and the labor crisis in AV is particularly acute and getting worse. In NSCA’s most recent State of the Industry report, 72% of integrators reported that talent issues are among their top concerns, with installers being the most challenging role to fill.  Wael Mohammed, EVP of Strategy of Field Nation, explains the demand/talent gap facing the industry:  “AV and digital signage exhibit sustained growth trends driven by consumer experience digitalization, hybrid workforce, and automation.  This comes at a time when both categories are facing a structural labor shortage due to demographic shifts.  The gap between demand for services and skilled talent is sizeable and will continue to widen.”

Solving a critical problem for integrators: finding skilled installers

Installers are a sweet spot for Field Nation, which specializes in connecting companies and technical resources to complete work on-site. Today’s AV installations require IT skill sets, a strength of Field Nation’s marketplace. Not surprisingly, companies are already finding AV installer support on Field Nation. Through the partnership, Field Nation and Herman Integration Services have identified 1,400 technicians with an extensive work history of successful work outcomes in the AV space who are active and available to support simple AV service calls. Access to local resources who can be dispatched to a job within hours allows integrators to respond faster to customer demands, a critical differentiator in today’s competitive environment.    

Mynul Khan, Founder and CEO of Field Nation, expressed his enthusiasm about the collaboration: “As a long-term Field Nation customer, we’ve seen first-hand the level of service Herman Integration Services provides to clients. Herman’s expertise combined with Field Nation’s reach and scale will result in the nation’s largest and most reliable network of on-demand AV professionals, allowing service providers to respond to client demands faster at a cost-effective rate.”

Leveraging deep industry expertise to support successful outcomes

But installer coverage alone isn’t the answer. Installing and configuring AV equipment requires a distinct skill set that requires training and experience, and getting it wrong can have disastrous consequences. Over the past decade, Herman Integration Services has built a reputation for being a reliable source of labor support and has invested heavily in the skills necessary to do the job right the first time.  Now, they are leveraging that expertise to vet independent contractors on Field Nation. “As our customers’ needs evolve, we must also evolve. Our mission to provide high-quality labor support services to AV integrators nationwide has never been more important, especially as AV powers the modern consumer experience,” says Chris Bianchet, General Manager at Herman Integration Services. “Herman Integration Services’ expertise in vetting qualified talent will make it faster and easier to find AV installers you can trust to get the job done right at any site, anywhere in the U.S.”

Today, both organizations’ primary investment area includes a scalable and extensive vetting process to expand the AV skill sets accessible on-demand. These efforts already resulted in vetted technicians with both simple and complex skill sets in a dozen major markets, with nationwide availability expected later this year.  

A Strategic Investment in the Future

This partnership is not merely a response to current challenges but a strategic investment in Field Nation’s long-term strategy to address the labor crisis in field services. By offering fast access to qualified technical talent nationwide, Field Nation and Herman Integration Services are setting a new standard in the industry, ensuring that AV integrators and service providers have the support they need to meet their clients’ evolving demands.

Contact us today to learn more about Field Nation’s expansion into AV.

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1. AI Integration

Artificial intelligence (AI) is increasingly prevalent in digital signage, offering more innovative, more adaptive content delivery. According to Pickcel, integrating AI with digital signage provides a range of capabilities, including intelligent targeting and advertising based on customer behavior and enhanced interactivity for improved customer experience.

For field service providers, adapting to this trend means deploying signage solutions that dynamically adjust content based on environmental factors or customer interactions, enhancing efficiency and effectiveness in communication strategies. MSPs will need independent technicians with the expertise to install, troubleshoot, and update AI-integrated digital signage.

2. Rise of touchless displays

The demand for interactive displays is surging, with touchless technology gaining traction as a hygienic alternative in the post-pandemic world. According to industry experts, gesture-based interactions also provide users engaging ways to interact with digital content without physical contact. 

Field service leaders must prepare to incorporate interactive and touchless digital signage solutions into their service offerings. On-site technicians handling these services should be proficient in the hardware components that makeup this solution, including sensors and cameras that detect movements and gestures. Technicians should also have a knowledge of the software and programming involved. Technicians will need to know how to install, troubleshoot, and maintain the system as well.

3. Adoption of cloud-based digital signage solutions

Cloud-based digital signage platforms simplify content management and distribution, enabling remote updating and control of signage networks. This feature is desired among businesses that need a flexible and cost-effective method of updating promotional content on the fly. 

Service providers need a team of technicians who can customize and integrate digital signage with clients’ existing cloud infrastructures and business applications to meet the growing demand. Because cloud-based systems also require data security solutions, field service providers must have a basic understanding of the principles of cybersecurity, including understanding the vulnerabilities of cloud-based systems and how to best mitigate these risks. Additionally, technicians should have an understanding of various computing concepts, including knowing how data is processed, stored, and managed remotely.

4. Emergence of sustainable and energy-efficient displays

Sustainable and energy-efficient digital signage is a growing trend for several reasons, including energy efficiency, corporate responsibility, and cost efficiency. LED and OLED technologies are leading the way, offering brighter, more vibrant displays with lower power consumption. Field service leaders can meet this demand by providing installation, maintenance, and optimization services for these display types.

5. Enhanced connectivity with IoT integration

The Internet of Things (IoT) facilitates a new level of connectivity between digital signage and other devices, enabling a more cohesive and interactive user experience. According to ScreenCloud, businesses can create highly personalized and context-aware advertising or information campaigns by integrating digital signs with sensors, beacon messaging, and other IoT devices. 

For field service providers, IoT integration offers the opportunity to provide innovative solutions to meet this demand, such as setting up and installing IoT devices, managing network configurations, and troubleshooting connectivity issues. Technicians will need to be prepared to manage various hardware pieces including sensors and beacons. They will also need to have a solid understanding of networking principles, such as configuration management of both wired and wireless networks. This could include setting up network routers and switches.

Meet the demand for digital signage with Field Nation

As these trends grow in popularity and digital signage technology advances, one thing is certain: digital signage will continue to impact field services. By staying ahead of these developments, field service companies can enhance their service offerings and create more meaningful and engaging experiences for their clients.

Tackle new trends and meet the growing demand for digital signage with the #1 labor marketplace for IT field services! Witness the benefits of on-demand labor and find skilled digital signage technicians on Field Nation today.

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